Good 50×70 merits recognized by Aretê award
After many exhibitions around Italy and abroad, on November the 5th, 2007 Good 50×70 is invited to the Chamber of Deputies in Palazzo Marini, Rome to be the recipient of the prestigious Aretê award for the best Social Communication project for the year 2007.
The Minister for Communications M.P. Paolo Gentiloni bestowed this honour on the Good 50×70 team with FIC (Italian Federation for Communication) and Social Advertising Foundation Chairman Alberto Contri and with Science of Communication department head at “La Sapienza” University in Rome Mario Morcellini.
We’re quite proud to say that Good 50×70 managed to outrun in terms of votes much more well known names in the social communication field. In the jury’s own words, the reason for it is “the viral effectiveness and the expressive power of the project, which pursues the aim of a real “responsible” communication and involves young designers in a concrete way”.
It’s not enough to say that we’re pleased by this news. We’re particularly pleased to see that it’s our independent nature that got more in the eye of institutions, which is something we consider an evidence of the mindshift that is happening in the whole communication industry.
The next year edition is already under construction and our exhibition tour keeps going on. After Milan, Istanbul, Terni, Palermo, Matera and Potenza, we’ll hope to see you in Foggia, Naples and Lecce.