Social communications nowadays is moving
in two directions that rarely meet: on one side
there are the occasional work that an agency
donates to its social clients, often mixing different
aims; on the other side, really creative
and innovative communication which tries
to get free itself from the agency/client logic.
The very meaning of our contest is to shake
the current state of things by creating workshop
where free creativity faces crucial issues while
being enlightened by experience,
with the aim of making a real contribution
to society and truly making a difference.
Because a successful communication
is a real drive for social change.