Guerrilla & Peace

Pace, paz, paix, frieden, as-salaam, shalom, he ping, heiwa and mir: different ways of saying the same thing: Peace.

Our own special holiday greetings – a pacifist guerilla campaign hitting the outdoor posters of Milan, Italy, between the 19th and 21st December.

More than 3000 comic balloons saying “Peace” were placed on top of the city’s posters.
The promotions don’t scream “cheap” or “new” anymore – “peace” became the key word this Christmas. Happy holidays from Good 50×70’s team.