Good 50×70 is back.
Good 50×70, the initiative to promote awareness
amongst the creative community of the power they have
to be a force for good, is back for its second year.
This year the scope of the competition has widened
to include more charities (Unicef and WWF joined
Amnesty, Amref, Emergency, Greenpeace and Lila)
providing briefs and a bigger jury of leading designers
including Timo Berry, Bulent Erkmen, Cao Fang,
Yossi Lemel, Alain Le Quernec, Chaz Maviyane-Davies,
Armando Milani, Woody Pirtle, Gunter Rambow,
Liza Ramalho, Dan Reisinger, Leonardo Sonnoli,
Massimo Vignelli and Lourdes Zolezzi.
The competition is endorsed by AGI, ICOGRADA,
BEDA, ADI and AIAP.
However Good 50×70’s focus remains the creative
competition based on briefs provided by charities
on seven issues which affect thousands of people
around the world.
Entrants are asked to design posters (on as many
briefs as they wish) and the posters selected by the jury
of graphic design luminaries as the best will be given
to the charities to use for potential campaigns
and exhibited around the world.
Last year Good 50×70 surpassed all expectations
for its debut edition and received 1659 entries from
all over the globe. Exhibitions of the best posters
were held at the prestigious Triennale Gallery in Milan
and Istanbul Design Week before touring Italy.
Workshops at design schools and colleges were run
alongside the competition to promote the value
of social communication to the young creatives
who will be responsible for the next generation
of communication.
This shows Good 50×70’s commitment to its cause –
it’s not simply a competition, it aims to produce work
that really makes a difference.
The communications industry is the best in the world
at grabbing people’s attention and getting them
to act on what it says.
It’s time to use these skills for more pressing issues
than beer and trainers.
Good 50×70 is open for entries from February
the 18th, 2008. The entries close on midnight
April the 20th, 2008.