WWF’s mission is to stop the degradation
of the planet’s natural environment and to build
a future in which humans live in harmony with nature,
by conserving the world’s biological diversity, ensuring
that the use of renewable natural resources
is sustainable and promoting the reduction of pollution
and wasteful consumption.
With almost 5 million supporters distributed
throughout 5 continents, WWF has offices in over
90 countries and can safely claim to have played
a major role in the evolution of the international
conservation movement.
Since 1985, WWF has invested over US$1 billion
in more than 12,000 projects and has more than
1,200 projects on-the-go at any one time.
WWF works around the world, targeting those
species, places and issues that need critical attention,
or where the effects of our work can have the greatest,
widest impact.
All these projects and activities play a part
in the campaign to stop the accelerating degradation
of Earth’s natural environment, and to help its human
inhabitants live in greater harmony with nature.
