There’s no one better at telling people a message and getting them
to act on it than the communications industry. There’s nothing more
instant form of communicating a message than a poster.
But sadly most of the time our industry spends its time promoting beer
and trainers rather than issues that really matter. It’s compounded
by the fact that as a young creative trying to make your career you have
to fill your portfolio with work for big brands to get noticed.
Work for charities is nice, but doesn’t pay the bills.
We found this incredibly frustrating. To make a stand against this
collective apathy we decided to create our own project to reward creativity
in social communication and provide charities with a database
of communication tools they could use for campaigns.
We created Good 50×70, an independent, non-profit initiative with
the following aims:
- to promote the value of social communication in the creative community,
- to provide charities with a (free) database of communication tools,
- to inspire the public via graphic design.
Our focus is an annual contest to design posters confronting seven
of the critical issues affecting today’s world.
We chose posters as the media for the contest as they’re the most direct
way to convey a message and can be easily translated to other media.
Seven charities each provide a brief on a global issue.
Anyone who wishes can enter a poster on any topic that inspires them.
The best 30 responses to each brief (as selected by our jury) are collected
in a catalogue and exhibited around the world. All the posters entered are
supplied to the charities for them to use as potential communication tools.
There aren’t any ‘winners’, unless you count the charities.
The point of entering is to produce something that might make
a difference in the world.
What more could you ask for as a creative than that?
To make it as easy to enter as possible from all over the world,
we host the competition entirely on our website. All you have to do
to enter is upload your poster. That’s it. In our first year we received over
1600 entries, the second 2700 entries from 163 countries around the world, including Iran, China, Zimbabwe and India.
But it’s not all about the competition. While we want to encourage
as many people as possible to enter, we passionately believe that
to change the status quo in the creative industries we need to engage
and involve the next generation of creative talent.
So we offer workshops for Design schools and Universities where
we givelectures on social communication, help the students design
posters and mount an exhibition of everything they produce. We’ve held
workshops so far in Mexico and Italy, with more planned for later in 2009.
We might not change anything with Good 50×70, but if we can wake up
the Graphic Design and creative communities to the power they have to
be a force for change in the world, we’ll really have achieved something.
Our story in 59 seconds.
Download our electronic press kit.
Take a look at our pictures on Flickr.
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